No. 98 (2024): Southern Archive (philological sciences)
Language and mass media

LIGHTWEIGHT AND SIMPLIFIED TRUTH AS AN EFFECTUAL TYPE OF THE DISTORTION OF SOCIAL-EVERYDAY REALITY

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  • Eleonora Heorhiivna Shestakova
DOI: https://doi.org/10.32999/ksu2663-2691/2024-98-5

Published 2024-11-07

Keywords

  • фальшиві новини, маніпулювання, ідеологія, медіатекст, масмедіа
  • fake news, manipulation, ideology, media text, mass media

Abstract

Modern society and people are becoming media texts in many ways. They turn out to be not only passive consumers of information from the mass media, but also, if desired, active participants in media communication, creators of conditional media reality. Therefore, social-everyday reality and media reality are constantly in the process of convergence. This reveals two interrelated key issues: moral-ethical and socio-cultural. Article purpose: in the situation of strengthening the positions of the mass media, their focus on the private sphere of society and person life, the formation of the total of media reality, often filled with information chaos, dubious, unreliable news, it is necessary to understand the following issues. Firstly, what and as a result of what is included in the semantic and axiological scope of concepts of unreliable information, fake news, information chaos? Secondly, what are the conditions, principles, mechanisms of their implementation in social and everyday reality? Thirdly, is it always necessary and productive to consider them in a binary coordinate system: false/true, bad/good, unfair, forged/correct, trustworthy? Research methods: сulture theories, functional and semiotic-communicative analysis of the media text. The resauls and conclusions. The development of media communications, propaganda technologies and their fusion with social-everyday reality lead to a number of fundamental changes. This kind of sentiment is supported and encouraged by the media through reality genres: reality and lifestyle. These genres primarily produce the formation of an image of a lightweight and simplified truth about social-everyday reality. The lightweight, simplified truth is a complex kind of falsification, distortion through the cultivation, and propaganda of a “one-dimensional” world order, a worldview based on the ideas and values of “everyday hedonism”. The lightweight, simplified truth is the desire of the mass media to break up a complex social-everyday reality into separate independent problem-thematic sets (cooking, sports, housing design, bodily beauty...) and present them as an illusion of the fullness of life and of the possibilities. These options are easily, quickly constructed into a “ready-made” picture of social-everyday reality in accordance with the desires of an ordinary person.

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