Romanic, Germanic and Oriental languages
ARGUMENTATION STRATEGY IN THE GENRE OF UNIVERSITY PROSPECTUS (A CASE STUDY OF PROSPECTUSES OF BRITISH UNIVERSITIES)
Published 2018-05-17
Keywords
- university prospectus,
- strategy,
- tactics,
- recipient
- проспект університету,
- стратегія,
- тактика,
- адресат
Abstract
The article presents the results of the analysis of the genre “university prospectus”, especially the communicativepragmatic aspect. In this article, the argumentation strategy and communication tactics of recommendation, quality guarantee and revealing benefit have been described and linguistic means of their realization have been investigated.
References
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13. University of Oxford Undergraduate Prospectus. 2018. URL: https://www.ox.ac.uk/sites/files/oxford/UGP%202018%20entry%20Introduction.pdf.
14. University of Southampton Undergraduate prospectus. 2018. URL: https://1stdirectory.co.uk/_assets/files_comp/2e8c0f3d-b52e-4fff-9783-983e6f7a62e3.pdf
15. University of St. Andrew’s Undergraduate prospectus. 2017. URL: https://www.st-andrews.ac.uk/assets/university/study-at-standrews/documents/prospectus-and-brochures/ug-prospectus-2017.pdf.
16. University of Warwick Undergraduate Prospectus. 2018. URL: https://warwick.ac.uk/study /undergraduate/uow_ug_prospectus_2018.pdf.
17. University of York Undergraduate Prospectus. 2017. URL: http://static.studyin-uk.in/assets/prospectus/undergraduate/york-university-undergraduate-2017.pdf.
2. Edinburgh Napier University Undergraduate Prospectus 2018. URL: https://www.napier.ac.uk/~/media/documents/undergraduateprospectus/2018/undergraduateprospectus_2018.pdf.
3. Fairclough N. Critical discourse analysis and the marketization of public discourse: the universities. Discourse & Society. 1993. № 4 (2). Р. 133–168.
4. Heriot-Watt University Undergraduate Prospectus. 2018. URL: https://www.hw.ac.uk/study/uk /undergraduate/docs/ugprospectus 2018.pdf.
5. Keele University Undergraduate Prospectus. 2018. URL: https://view.joomag.com/undergraduate2018/0125613001485254830?short
6. Lancaster University Undergraduate Prospectus. 2018. URL: https://www.lancaster.ac.uk/media/lancaster-university/content-assets/documents/ppr/brochures/Lancaster-UG-Prospectus-2018.pdf.
7. London Metropolitan University Undergraduate Prospectus 2017/2018. URL: https://www.londonmet.ac.uk/apps/prospectus/ug201718.pdf.
8. Northumbria University Undergraduate Prospectus. 2018. URL: https://www.northumbria.ac.uk/study-at-northumbria/view-a-prospectus/.
9. The University of Manchester Undergraduate Prospectus. 2018. URL: http://documents.manchester.ac.uk/display.aspx?DocID=31295.
10. University of Bristol Postgraduate Prospectus. 2018. URL: https://www.bristol.ac.uk/media-library/sites/study/postgraduate/documents/UoB%20Postgraduate%20Prospectus%202018_intro.pdf.
11. University of Cambridge Undergraduate Prospectus. 2018. URL: https://www.undergraduate.study.cam.ac.uk/sites/www.undergraduate.study.cam.ac.uk/files/publications/uoc_prospectus_2018_single.pdf.
12. University of Nottingham Undergraduate Prospectus. 2018. URL: https://issuu.com/universityofnottingham/docs/26126_ug_prospectus_2018_web_single.
13. University of Oxford Undergraduate Prospectus. 2018. URL: https://www.ox.ac.uk/sites/files/oxford/UGP%202018%20entry%20Introduction.pdf.
14. University of Southampton Undergraduate prospectus. 2018. URL: https://1stdirectory.co.uk/_assets/files_comp/2e8c0f3d-b52e-4fff-9783-983e6f7a62e3.pdf
15. University of St. Andrew’s Undergraduate prospectus. 2017. URL: https://www.st-andrews.ac.uk/assets/university/study-at-standrews/documents/prospectus-and-brochures/ug-prospectus-2017.pdf.
16. University of Warwick Undergraduate Prospectus. 2018. URL: https://warwick.ac.uk/study /undergraduate/uow_ug_prospectus_2018.pdf.
17. University of York Undergraduate Prospectus. 2017. URL: http://static.studyin-uk.in/assets/prospectus/undergraduate/york-university-undergraduate-2017.pdf.