FUNCTIONAL STATUS OF THE FORECAST IN MEDIA STYLE OF MODERN UKRAINIAN LITERARY LANGUAGE
Published 2020-09-04
Keywords
- genre, subgenre, hypergenre, forecasting, functional style, social communication, media communication, function
Abstract
The purpose of our study is to establish the functional status of the forecast as a genre and subgenre in the media style of the modern Ukrainian language.
Methods – monitoring and content analysis (for selection of the most representative media factual material, outlined topics), comparison and juxtaposition, interpretive (for elaboration of available theoretical materials and development of own reasoned position and investigation of illustrative media material), as well as basic in functional stylistics – semantic and stylistic (for analytical processing of language in media texts in accordance with the content of information and the implementation of extralinguistic factors of style formation).
Results. The article outlines the importance and relevance of the study of media genres in modern social communication, considers the definition of the genre from the linguistic, speech and mediainguistic points of view, formulated by scientists in the 21st century in terms of the latest concepts of genre and due to author interpretation of analyzed concept. Different views on genre differentiation within functional styles, in particular by O. Troyanskaya and K. Sedov, are analyzed. Based on the study of factual material of modern Ukrainian media resources, the affiliation of the forecast to certain genre varieties and groups is determined, the main and optional functions of this genre are established in accordance with the main functions of media style as its component.
Conclusions. The own definition of forecast as a media genre is formulated, thath is based on the main purpose of forecasting and the semantics of the word “forecast”. We propose to consider the forecast as an independent media genre with its inherent functions, as a subgenre and hypergenre, that have their own specifics and functional potential, belongs to the border genres. The main functions of forecasting as an analytical genre are influence and cognitive, optional – promotion, educational, upbringing and entertainment, and forecasting can perform an image function, in particular in terms of professionalism, competence, authority of a media personality as a person capable of influencing many recipients.