No. 75 (2018): Southern Archive (philological sciences)
Language and mass media

OPTIMIZING COMMUNICATIVE STRATEGIES IN ENGLISH ADVERTISING TRAVEL MEDIA TEXTS

Y. POLYEZHAYEV

Published 2018-09-24

Keywords

  • travel media text,
  • detailing,
  • expressive,
  • directive,
  • verdictive,
  • commissive
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Abstract

The article deals with the optimizing communication strategies used in English-language travel media texts. Strategies of interaction strengthening, intensification of categorical tone, detailing and evaluation focus shift are considered with regard to their communicative-and-pragmatic characteristics. The main communicative strategies and tactics used for creation of travel-media texts are defined.