No. 74 (2018): Southern Archive (philological sciences)
Ukrainian language and literature

GENDER STEREOTYPE IN COMMUNICATIVE CONFLICT BEHAVIOUR OF INDIVIDUALS: THE PLURALITY OF THEORIES AND APPROACHES

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  • YU. KEKALO
YU. KEKALO

Published 2018-06-27

Keywords

  • gender stereotype,
  • interpersonal conflict,
  • conflict communication,
  • gender-conflict approach

Abstract

The article presents an analysis of scientific theories and approaches that address the gender stereotype problem. The content of the concepts “stereotype” and “gender stereotype” is outlined; their functions, classifications are considered. The new approach to the analysis of a gender stereotype in communicative conflict behaviour of individuals is substantiated. It is gender-conflict approach.

PDF (Ukrainian)