ECOLOGY OF ENGLISH COMMUNICATIVE CONTACT IN BUSINESS DISCOURSE

Abstract

The article is focused on studying the ecological essence of business discourse as optimal ratio of phatic and informational content in unison contacts of agents and clients in the English business sphere. In particular, attention is paid to the realization of the communicative category CONTACT in business discourse. The set of standards and rules of verbal and non-verbal behavior in English society organizes and regulates communicative process. The type of situation and the addressee are leading factors on three stages of contact: establishing, maintaining and breaking. The findings are supported with the examples taken from the English business discourse.