No. 77 (2019): Southern Archive (philological sciences)
Theory of translation

METHODOLOGY OF ‘CULTURAL TURN’ IN MODERN TRANSLATION STUDIES AND PROBLEMS OF ADEQUACY IN TRANSLATION

M. ALOSHYNA

Published 2019-03-25

Keywords

  • cultural turn,
  • translation,
  • translator,
  • reception,
  • strategy

Abstract

From the above discussion it can be concluded that ‘cultural turn’ expanded the research fields of translation studies and provided new perspectives of translation. It demonstrated accent on native culture and flexible translation. The accent was shifted from the text to the reader’s reception and the quality of translation depended on it. At the same time, consideration of native culture, social background and tradition led to natural literature for native readers. Besides, translation was regarded as a method of manipulation and creation of certain culture.